The assumption that the consumer can be influenced with a poster or by the word of the athlete is a myth in today’s environment.
The story of how the idea was generated is shared and analyzed by the company’s content creators (designer and athlete create a three headed content distribution team).Įntertain the consumer with important facts. Notate and document the creation process and the discovery process (the athlete is educated and shares via their social a more informed story and the company shares the story via their site).ĭesigner is just as important as the athlete. What is E.N.D.E.A.R.S.?Įducate the consumer and the athlete about the process that is being started (internal education and external education). Today, almost every brand utilizes a CMS to keep information flowing and to offset static websites. Soon after sharing my concept, I began seeing improved “news” and content management from brands. There are a million brands on the market, what distinguishes one from the other? What will endear the potential consumer? I was able to track visits to the page and could see brands reading the content. is a method of building the story of brand, product, designer and athlete, to inform fans and give them more insight into the creation process. My goal was to change the method of storytelling and to highlight both designers and athletes instead of relying heavily on sneaker blogs that focused primarily on the end result, product.
I reached out to marketing teams to earn consults with brands.
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